There can be several reasons for creating a Windows bootable USB.

• DVD or CD not available on time.
• Timely failure of DVD or CD.
• Some companies also have such models of laptops / desktops that do not have CD / DVD drives.
• Installing Windows quickly. There can be many more reasons.

Now some companies are offering such models of laptops, whose Windows Recovery ISO files are only available by the company, which are very large in size.

Due to the high size of the Windows ISO file, Windows 10 should have a bootable USB.

A new way to make any Windows bootable USB.

PowerISO software is the best way to make any Windows bootable usb.
Open PowerISO software first.
Then press Ctrl + O button in the computer keyboard.
Then select the Windows ISO file. And click on Open.
Then click on Tools.
Then click on create bootable USB drive.
Then click on OK.
Then select the pen drive and click on Start. And yes.
owner of PowerISO
Title - PowerISO v7.6 Portable Version
Developer - PowerISO Computing, Inc
License - Shareware
Language - Multilingual
OS - Windows

PowerISO 7.6 Full Download Link 

Download Link